when i first learned that a spoof of an inconvenient truth that had been circulating on youtube.com was really a commercially produced piece of media that was the work of a PR and lobbying firm whose client list includes Exxon Mobil, i admit, i was perturbed.
upon viewing said piece of media, however, i was reassured that commerically produced "amateur" video can't take the place of the real fake thing. case in point - check out some of the real spoofs based on gore's movie.
long live amateur video democracies!
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